02-03-2025
The Path of Most Resistance: Building a Truly Sustainable Beauty Brand
Dominic Manzo, 4ocean Content Producer
Join us for an eye-opening conversation with Melanie Petschke, co-founder of Crunchi, as she shares her remarkable journey in creating a truly sustainable, clean beauty brand. In this insightful episode of "Can Business Save the Planet?", host Alex Schulze and Melanie discuss how Crunchi is setting new benchmarks in the beauty industry by prioritizing human health and environmental sustainability..
From her early career as a board-certified family nurse practitioner to becoming a trailblazer in sustainable beauty, Melanie shares the challenges and triumphs of developing products that are both consumer-safe and planet-friendly. Discover valuable insights into the complexities of choosing sustainable packaging materials—like glass and aluminum—and why not all "food-grade" options are created equal.
Key Highlights from the Episode:
- The hidden dangers of endocrine disruptors in beauty products
- Why sustainable packaging often means taking the "path of most resistance"
- Crunchi's commitment to 100% plastic-free primary packaging
- The real impact of BPA and other chemicals in packaging
- Why progress, not perfection, is key to sustainable practices
Watch the full episode to see how Crunchi is proving that beauty doesn’t have to compromise on safety, performance, or sustainability. As Melanie explains, “We refused to be greenwashers—it’s harder, but it’s worth it.”
Curious about sustainable beauty? Tune in below to explore how businesses can lead the way toward a greener future. Don’t forget to like, subscribe, and join the conversation because your voice makes a difference for our planet.