Barbie’s most meaningful makeover yet!

Barbie Loves the Ocean is a new doll line coming this summer which includes three dolls, a playset and fashion accessories, all made from 90% recycled ocean-bound plastic. Barbie knows we need to do more today to provide a world of possibilities and a better future for the next generation. Use the slider to explore more of Barbie’s ocean-friendly initiatives.

Sustainable packaging

Barbie’s goal is to reach 95% recycled or Forest Stewardship Council (FSC) certified material in their packaging by 2021 and by 2030 100% recycled, recyclable, or bio-based plastic materials.

Sustainable products

Barbie is aiming for all new Barbie fashions to be created from 100% sustainably sourced natural materials and at least 75% recycled synthetic materials by 2030.

Impactful content

Barbie will use their platforms to advocate for the environment and use Barbie as a role model to educate and promote sustainable everyday behaviors that will help inspire action.


Shop the new Barbie Loves the Ocean doll line

Go to the Barbie Website
Shop the new Barbie Loves the Ocean doll line image


Ocean Plastic 101

Teaching kids about recycling and living sustainability is one of the most impactful ways to build a more ocean-friendly future. We’ve created this video to introduce people of all ages to ocean pollution and help them understand where it comes from, how it impacts the environment, and what we can do to make a difference.

Once you’re done watching the video, talk to your kids about recycling, show them what the recycling symbol looks like, and explain what types of things can be recycled. To make it fun and help reinforce the lesson, you can even plan a little scavenger hunt and ask them to find five things in your house or classroom that can be recycled!

Shop the 4ocean x Barbie Bracelet