Barbie’s most meaningful makeover yet!Barbie Loves the Ocean is a new doll line coming this summer which includes three dolls, a playset and fashion accessories, all made from 90% recycled ocean-bound plastic. Barbie knows we need to do more today to provide a world of possibilities and a better future for the next generation. Use the slider to explore more of Barbie’s ocean-friendly initiatives.
Barbie’s goal is to reach 95% recycled or Forest Stewardship Council (FSC) certified material in their packaging by 2021 and by 2030 100% recycled, recyclable, or bio-based plastic materials.
Barbie is aiming for all new Barbie fashions to be created from 100% sustainably sourced natural materials and at least 75% recycled synthetic materials by 2030.
Barbie will use their platforms to advocate for the environment and use Barbie as a role model to educate and promote sustainable everyday behaviors that will help inspire action.