4ocean Florida: Keepin’ it clean since ‘17
While the idea for 4ocean may have been inspired by a beach in Bali, our very first cleanup division opened in South Florida in 2017. Keep scrolling to discover why we opened a cleanup division in Florida and explore our cleanup strategy.
Florida’s iconic natural environment is like no other in the world
When you’re in Florida, you’re never more than 60 miles from the beach. From the Panhandle to the Treasure Coast to the Florida Keys, our lives are shaped by the water that surrounds us. Use the slider to discover some of Florida’s unique environmental characteristics.
Interconnected and interdependent
Florida’s salt and freshwater resources are deeply intertwined. With a bedrock made of porous limestone, Florida's groundwater moves through a series of underground caves, sinkholes, and caverns in complex ways. Natural springs, watersheds, and groundwater feed the state’s rivers, which flow through swamps, marshes, and other wetlands that remove excess nutrients from freshwater before it enters the ocean. These intricate systems provide drinking water to around 90% of Floridians. They also support thriving coastal and marine habitats like mangrove forests, seagrass beds, and coral reefs, which contribute to the rich biodiversity and abundant marine life found in the ocean surrounding Florida and our neighbors.
Water, water, everywhere
With 8,436 miles of coastline, the Florida peninsula is surrounded by water on three sides and holds the record for the second longest coastline of any U.S. state. More than 1,700 rivers connect Florida’s inland waterways to three major marine ecosystems including the Atlantic Coast (also known as the southeast U.S. continental shelf), the Caribbean Sea, and the Gulf of Mexico.
An important economic driver
From sandy beaches to fresh seafood, Florida’s ocean and coastal environments have made our state a world-renowned travel destination that attracts millions of tourists and new residents every year. Around half a million Floridans work directly in the ocean economy, which includes jobs in tourism & recreation as well as marine transportation, marine construction, ship and boat building, and living resources like fishing. In fact, the ocean economy contributes around $30 billion to Florida’s GDP each year.
The fishing capital of the world
Florida’s commercial and recreational fishing industries aren’t just crucial economic drivers for the state; they’re also part of our culture. Like most fishing communities, Floridians depend on plentiful fish and shellfish populations for our livelihoods, which require healthy habitats and water quality to thrive. Floridians have always worked together to protect our natural environment, advocate for responsible and sustainable fishing practices, and demand environmental stewardship and accountability from our local and state representatives.
In the coming weeks and months, we’ll introduce new ways to pull pounds, raise awareness about plastic pollution, and support our global ocean cleanup operation.
We’re also in the process of laying the groundwork for a new cleanup project in South Florida. This operation is still in its infancy and we’ll need your support to scale up and maximize our impact.