Established on the island of Barbados in 1703, the Mount Gay is the world’s oldest-running rum distillery. Mount Gay has a deep connection to the ocean that spans their 300-year history. And now, during World Ocean Month, Mount Gay will commit $5 for every bottle and $1 for every cocktail sold, up to $100,000, to support the removal of tens of thousands of pounds of plastic from the ocean through 4ocean’s Pound+ Program.

Mount Gay will also support beach cleanup efforts and educate its own community of team members, bartenders, and drinkers on how to both think and drink sustainably. To support this initiative, Mount Gay and 4ocean partnered on an exclusive red bracelet and signature Mount Gay charm that will be distributed to attendees at Mount Gay-branded events starting this August.

Mount Gay is committed to the use of sustainable and transparent practices to meet the brand’s vision for environmental stewardship and carbon neutrality.

As part of its multifaceted sustainability program, Mount Gay has environmental, agricultural and community initiatives and is working toward long term goals including 100% sustainable agriculture by 2025, 100% renewable energy by 2030, improved water and waste management practices, biodiversity enhancement, carbon footprint reduction, and social and societal responsibility.

Beyond the brand’s own initiatives in Barbados, their partnership with 4ocean reinforces Mount Gay’s dedication to sustainable practices and specifically its commitment to the ocean.

4ocean is proud to partner with a brand that shares our passion for ocean restoration while encouraging ocean-friendly, sustainable lifestyles. Through this collaboration, Mount Gay Rum will help us to reach our goal of removing over 20 million pounds of trash from the ocean, rivers and coastlines by 2022.