1% for the Planet: Because Giving Back Matters
Giving back to organizations that share our vision of a clean ocean — and are working in their own way to protect and preserve the great deep blue and all the creatures that live within it — has always been part of 4ocean's DNA. We believe that giving back is not about what we do individually as a company, but the end result of a collective set of ideas and actions working in conjunction to create the desired outcome.
That's why we're stoked to announce that we've joined 1% for the Planet to help fund environmental organizations so that, collectively, they can be a more powerful source in solving the world's problems.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, as a way for companies to give back to the planet, 1% for the Planet has grown to more than 1,800 business members and 2,450 active non-profit partners with more than $200 million in total giving since the organization started.
1% for the Planet is a global movement that inspires businesses and individuals to support environmental solutions through annual membership and everyday actions. They advise on giving strategies, certify donations, and amplify the impact of their network.
As members of 1% for the Planet, 4ocean has pledged to give a minimum of 1% of our gross sales to nonprofit causes. Some of our non-profit partners like the Coral Restoration Foundation, Whale and Dolphin Conservation, Project AWARE, and Ocean Conservancy are all 1% nonprofit members that we have made donations to over the last couple of years. We'll make sure to keep you up to date on all our giving as we continue to find new non-profit partners to support.
We're excited to be members of 1% for the Planet! It's only going to allow us to continue to spread the message about a cleaner ocean and why it is so important for everyone to pay attention and do their part.