05-19-2025
What If Every Hotel Helped Save the Ocean?
Dominic Manzo, 4ocean Content Producer
At 4ocean, we believe business can be a powerful force for good. In our latest episode of Can Business Save the Planet?, 4ocean co-founder Alex Schulze sits down with Evan Crawford, Vice President of Marketing for Pyramid Global Hospitality, to explore how the hospitality industry is embracing sustainability.
With over 15 years of experience, starting with resorts in St. Lucia and now overseeing more than 50 properties under Pyramid’s Benchmark brand, Evan shares how his love for island destinations has fueled his mission to protect them.
The conversation dives into how hotels are moving beyond surface-level sustainability to create purpose-driven guest experiences. From eliminating single-use plastics and introducing refillable water bottles to rethinking housekeeping and food sourcing, Pyramid’s properties are piloting real, scalable change.
Alex and Evan also talk about the business side of sustainability. They discuss how companies can balance guest expectations, manage upfront costs, and build trust without falling into greenwashing. At the core of their conversation is the need for education. Helping both staff and guests understand why these changes matter is essential for long-term impact.
This episode is a must-watch for anyone passionate about travel, hospitality, or the role business can play in solving the ocean plastic crisis. It's a candid and inspiring look at how small shifts in the hospitality space can lead to massive change for the planet.
Watch the full episode now:
