Brands talk about sustainability.

These three actually proved it; with pounds of trash removed, verified audit trails, and a partnership model that delivers measurable results instead of marketing fluff.

As consumer expectations rise and greenwashing scrutiny intensifies, brands like Chomps, GoodPop, and HP had a choice: make sustainability performative… or make it real.

They chose the latter by partnering with 4ocean, a global cleanup company with independently verified operations in Florida and several parts in Indonesia, removing pounds of plastic from the world’s oceans every single day.

Corporate sustainability is no longer judged by big claims, it’s judged by proof.

Across industries, companies face rising pressure from:

• Climate-conscious consumers
• Investors demanding ESG transparency
• Regulatory bodies scrutinizing environmental claims
• A global marketplace shifting toward circularity and accountability

This is where 4ocean stands apart.

• Full-time cleanup crews operating year-round
• Verified weigh-outs for every collection
• Independent third-party audits confirming total pounds removed
• Transparent, traceable reporting brands can use confidently in sustainability statements

For industry leaders like Chomps, GoodPop, and HP, this combination delivers both credibility and scale; the two hardest things to achieve in sustainability.

Chomps isn’t just a meat-snack brand. It’s built around a promise of clean ingredients, transparent sourcing, and better choices for people and the planet. Their “no junk” approach naturally extends to packaging, supply chains, and environmental responsibility; because a brand built on clean eating carries the responsibility of contributing to a cleaner world.

That makes ocean protection a natural extension of their mission.

Chomps’ connection to sustainability is direct:

• Their products emphasize “better for you” and “better for the planet” ingredients
• Their customers expect brands to walk the talk on environmental responsibility
• Their packaging footprint requires accountability and verified offsets
• Their brand identity is rooted in simplicity, transparency, and doing what’s right

Partnering with 4ocean allowed Chomps to turn that ethos into measurable action. As part of this collaboration, Chomps and 4ocean have already removed 5,077,045 pounds of plastic and counting from oceans and coastlines. This one-for-one offset model gives consumers a clear, traceable way to see how their purchase contributes to cleaner seas.

The result? Chomps evolved from a brand known for clean ingredients to a brand recognized for clean impact, strengthening loyalty among consumers who want their favorite foods to reflect their values, not just market to them.

GoodPop isn’t just a better-for-you popsicle brand. It’s built on a mission of doing good: clean ingredients, ethical sourcing, and social impact woven into every product they make. But a mission only matters if the impact is measurable.

That’s why GoodPop partnered with 4ocean.

GoodPop’s connection to sustainability is, just like Chomps, direct:

• Their products rely on packaging, so they took accountability for every pound of plastic used.
• Each box of the 4ocean Blue Lemonade Pops removes one pound of plastic waste from oceans, rivers, and coastlines.
• Under the Plastic Neutral Product Certification, GoodPop has removed 747,216 pounds and counting of plastic via 4ocean.

Through co-branded SKUs and a visible cleanup promise (“buy a box, remove a pound”), GoodPop gave consumers a clear, transparent way to participate in ocean cleanup.

The outcome? GoodPop transformed a freezer-aisle indulgence into a meaningful action. Their treat does more than taste good, it contributes verified, measurable ocean cleanup, strengthening trust, reinforcing their mission, and setting a standard for what food-brand sustainability can look like.

HP isn’t just a technology company. It’s one of the world’s largest users of post-consumer recycled materials. For years, HP has integrated ocean-bound plastic into laptops, printers, and ink cartridges. But scaling that commitment required something bigger: a partner capable of removing large volumes of ocean-bound material with traceability, verification, and global credibility.

And that’s why, just like the other two brands, HP partnered with 4ocean.

HP’s use of ocean-bound plastic, strict ESG requirements, ambitious circularity goals, and responsibility to lead on sustainability all make ocean cleanup a direct part of their mission.

Through this partnership, HP has removed 100,000 pounds of trash from the world’s oceans and coastlines, a milestone that aligns directly with their long-term materials innovation goals. 4ocean’s crews remove this waste daily, log every pound, and verify all totals through third-party audits; a level of rigor that fits seamlessly into HP’s reporting systems.

The collaboration also deepened HP’s storytelling around circularity. 4ocean’s cleanup operations provide a tangible supply of recovered ocean-bound material. Plastic collected before it can break down into microplastics or enter global waste streams. This material aligns with HP’s broader ambition to eliminate 75% of single-use plastic packaging by 2025 and expand the use of recycled ocean-bound plastic across product lines.

The result? HP strengthened its position as a category leader in tech-driven environmental innovation. Their products don’t just use recycled materials. They’re tied to a verified cleanup effort that has already removed more than hundred thousand pounds of ocean-bound waste. It’s a clear signal to consumers and industry peers alike: sustainability isn’t a side project for HP, it’s part of the core engineering of the business.

Chomps, GoodPop, and HP may come from different industries, but their success with 4ocean is built on the same core pillars: verified numbers, authentic brand alignment, scalable year-round cleanup, and storytelling grounded in transparent, audited impact. In a marketplace crowded with greenwashing, each brand chose measurable action, and it shows.

Their partnerships demonstrate a simple truth: when companies back their sustainability claims with real data, real change follows. They didn’t just support environmental efforts; they scaled them. And because of that choice, the ocean is measurably cleaner today.

If you’re an individual, every bracelet funds another day on the water. If you’re a brand, explore a verified partnership that converts budget into audited, measurable cleanup.

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