At 4ocean, we partner with brands that don’t just talk about sustainability—they act on it. That’s why we’re proud to welcome DECIEM, the company behind The Ordinary, to our Certified Cleanup Partner program.
With a long-term commitment to remove 1 million kilograms of plastic and ocean-bound waste by 2028, DECIEM is helping to advance our shared mission of ending the ocean plastic crisis through scalable, measurable action.
"We’re stoked to officially welcome DECIEM as a 4ocean Certified Cleanup Partner. Their commitment to removing 1 million kilograms of ocean and ocean-bound plastic and trash by 2028 demonstrates huge environmental impact.
From reducing their plastic footprint and using recycled materials to taking responsibility for products at the end of their life, DECIEM is showing what it looks like when a brand steps up and takes action. I am proud to partner up with them and drive a huge impact. together."
Alex Schulze, Co-Founder and CEO at 4ocean
About the Partnership
DECIEM’s partnership directly supports 4ocean’s global cleanup operations. By funding the removal of plastic and trash from coastlines, rivers, and oceans, they’re helping create a tangible and immediate environmental impact. Their commitment spans multiple years, reinforcing the importance of ongoing support in tackling one of the most urgent challenges of our time.
Progress will be tracked and verified through our third-party certification and reporting standards—ensuring full transparency every step of the way.
About DECIEM
DECIEM is a science-first beauty company committed to creating a better world through smarter skincare and more sustainable practices. With over 83% of their packaging already made from curbside-recyclable materials, they’re actively working to reduce their reliance on virgin plastic and redesign for recyclability.
But DECIEM also understands that sustainability isn’t just about reducing future impact—it’s also about cleaning up the damage that’s already been done. That’s what brought them to 4ocean.
Why It Matters
Plastic pollution is a global crisis—and the beauty industry is part of that story. DECIEM’s partnership with 4ocean is about owning that responsibility and making meaningful change, not just within their own operations, but out in the real world.
To put it in perspective: their three-year pledge will help remove the equivalent of 40 million plastic bottles from the ocean.
This kind of action resonates deeply with today’s conscious consumers. It's proof that when brands align their values with their investments, real progress is possible.
In Their Words
“At DECIEM, we are constantly working to reduce our impact on the planet. One of the ways we're doing this is by increasing the use of recycled materials in our packaging to reduce waste and protect marine life. Our partnership with 4ocean allows us to take this commitment further, helping us not only lower our plastic footprint as a business but also remove plastic from our oceans. These small but intentional actions matter—for our industry, our planet, and our shared future.”
— Anika de la Flor, Director of Environmental Sustainability at DECIEM