TrueTouch Floors has substantially upped their commitment to ocean clean up to remove one pound of ocean trash and plastic with every 100 ft2 of flooring sold, up to 25 million ft2.
Boca Raton, FL, 20 March 2025 – Today, 4ocean announces that TrueTouch is expanding their commitment to the clean ocean movement by helping to remove one lb of ocean plastic and trash for every 100 ft2 of flooring sold. Together, this partnership will help clean more than 250,000 pounds of trash and plastic from oceans, rivers, and coastlines around the world (representing over 25 million ft2 of flooring sold by TrueTouch).
There is currently upwards of 200 million tons of plastic in the world's ocean according to a 2022 report from the World Economic Foundation. With an additional 400 million tons of plastic produced globally each year–a number expected to triple by 2050–marine ecosystems are in dire need of a coordinated response in order to clean and restore them to their natural state.
4ocean is a premier ocean cleanup company dedicated to ending the ocean plastic crisis. Since 2017, its professional, full-time captains and crews have removed more than 40 million pounds of plastic waste and other man-made debris from the world’s oceans, rivers, and coastlines
4ocean launched its corporate partnership program in 2022 to help forward-thinking brands transition to the circular economy—a regenerative economic system designed to minimize waste, maximize resource efficiency, and promote sustainability by designing products, processes, and business models that make it possible for brands to use their resources in a continuous loop without degradation or loss of value.
TrueTouch Floors, leading innovation in the flooring industry since 2019, is working towards such a business model and joined the 4ocean movement in 2023, as the first step in their plan. With the introduction of two new truly sustainable flooring collections this year, EVOLV™ and Momentum™, TrueTouch was able to commit even more of its resources to ocean cleanup.
“TrueTouch is really bringing the clean ocean movement home for people, by replacing plastic and vinyl flooring with sustainable and organic materials that will have a huge impact on a person’s lifetime plastic footprint,” said 4ocean CEO and Co-Founder, Alex Schulze. “Through our partnership with TrueTouch, our captains and crews will work hard to remove plastic and prevent future pollution, ensuring a cleaner, healthier ocean.”
Pull-A-Pound Partners provide a direct and tangible impact for every purchase made, highlighting their commitment to ocean health to their customers and key stakeholders. This flexible program allows eco-conscious brands to choose the most effective method to support 4ocean global cleanup operations by connecting their products and services to a simple, constructive call to action.
By pulling a pound for every 100 ft2 sold, TrueTouch is giving homeowners who purchase TrueTouch flooring the added benefit of pulling approximately 20 pounds of trash and plastic per the average home - a step worth taking.
"We are thrilled to make a greater impact this year with 4ocean, as their mission aligns perfectly with our commitment to sustainability," said Josh McGrane, Managing Partner of TrueTouch Floors. "Every plank we sell is a step towards plastic-free oceans. Together, we aim to provide exceptional flooring products while doing what we know is right for the people and our planet. Stay tuned for a really exciting collaboration coming in the near future."
By partnering with 4ocean to support the clean ocean movement, TrueTouch joins other top brands such as Kitsch, E-Cloth, and Serena & Lily. Partners who take part in Pull-A-Pound campaigns will have a significant impact on global cleanup operations.
Organizations interested in becoming a Pull-A-Pound Partner are encouraged to apply by visiting https://www.4ocean.com/pages/partnerships and filling out the form.
ABOUT 4OCEAN
4ocean is an ocean cleanup company based in Boca Raton, FL, that’s dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, they harness the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world's oceans, rivers, and coastlines each year.
LEARN MORE
Website: 4ocean.com
Twitter: @4ocean
Facebook: @4oceanBracelets
Instagram: @4ocean
TikTok: @4ocean
CONTACT
Jonathan Marshall
PR Manager
jonathan.marshall@4ocean.com
ABOUT TRUETOUCH
TrueTouch Floors is a nationally recognized and distributed brand of flooring based out of the shark bite capital of the world - New Smyrna Beach, FL. TrueTouch is dedicated to providing high-quality flooring solutions for residential and commercial spaces and seeks to become the first ever truly consumer brand of flooring, while working towards a sustainable business model in both product offerings and operations. In 2025, they launched the first-ever sustainably produced, completely recyclable, plastic-free waterproof flooring.
Website: truetouchfloors.com
LinkedIn: true-touch-floors
CONTACT
Joshua McGrane
Managing Partner
josh@truetouchfloors.com