Let’s protect our coral reefs!

In the 1970s, ocean conservationists tried to build the world’s longest artificial coral reef using over 2 million used car tires. Sadly, the Osborne Reef restoration project failed and loose tires have been migrating across the seafloor and damaging crucial coral habitats ever since.

The Osborne Reef Tire Cleanup is our chance to rewrite ocean conservation history by recovering these tires and protecting the same coral reefs they were trying to save all those years ago.

Support the Osborne Reef Tire Cleanup

Made with verified 100% crumb rubber from tires that our crews recovered directly from the Osborne Reef, this jewelry collection provides the funding we need to maximize our impact and recover these tires on a larger scale

Dive deeper into the Osborne Reef Tire Cleanup

The history of the Osborne Reef

In the 1960s and 70s, tire recycling wasn’t widely available and America’s waste tires were crowding landfills, piling up in illegal dump sites, and polluting the environment. The scrap tire stockpiles that emerged were prone to catastrophic fires that contributed to significant air and water quality issues. They also attracted vermin and mosquitos that could spread disease to nearby communities.

In the early 1970s, a nonprofit group founded by fishermen suggested using the tires to expand an artificial reef off the coast of Florida. It was believed that the tire reef would encourage new coral growth, attract more big game fish, improve local biodiversity, and benefit the local economy. The idea garnered widespread public support and was eventually endorsed by state and local governments as well as the US Army Corps of Engineers.

To create the substrate of the artificial reef, used passenger car tires were bound together with steel clips and nylon straps. Then, with the help of over 100 privately owned vessels, thousands of tire bundles were dropped into the Atlantic Ocean

Let’s get these tires out of the ocean and protect our coral reefs

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Own a piece of ocean conservation history and help fund this historic underwater cleanup

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The perfect addition to your Osborne Reef Jewelry Collection


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