September is for pufferfish!
Pufferfish are one of the cutest fish in the ocean—and one of the most deadly. Known for their dramatic threat response, these quirky creatures have captivated humans for centuries. And while most pufferfish populations are considered stable, some are vulnerable to threats like pollution, habitat loss, and overfishing.
We introduced our limited edition Pufferfish Bracelets to help raise awareness about the impact of plastic pollution on pufferfish and the importance of protecting these insanely adorable and totally deadly fish.